There is increasing pressure from the FCA on all consumer finance providers — from retail finance through to larger lending — to consistently identify vulnerability and demonstrate good customer outcomes.

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This applies across the full spectrum of purchases, from everyday transactions such as optical finance through to higher-value lending like automotive and home improvements.

For firms operating in fast-paced, point-of-sale environments, the challenge is clear: how to meet these requirements without introducing friction into the sales journey.

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To address this, Comentis combines clinical and technical expertise to deliver a digital Duty of Care Assessment that enables firms to identify vulnerability quickly and consistently — without disrupting the customer experience.

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Designed for use in-store, in-home or online, the assessment integrates seamlessly into existing sales processes, providing real-time insight alongside practical guidance on how best to support each customer.

This allows firms to:

• Reduce regulatory and customer risk

• Maintain a smooth, efficient sales journey

• Support frontline teams with clear, consistent guidance

• Deliver and evidence good customer outcomes